4 February 2025 – As the world unites to mark World Cancer Day, L’Oréal South Africa reaffirms its unwavering commitment to supporting individuals affected by cancer through groundbreaking initiatives in research, patient care, and workplace inclusion. Over the past three years, efforts have been strengthened through a series of global and local programmes designed to ease the journey of cancer patients and survivors while advancing scientific innovation in supportive care.
The L’Oréal Dermatological Beauty team leads this commitment with two major initiatives. Save Your Skin focuses on skin cancer prevention and early detection, promoting safe sun habits and strong photoprotection. Fight with Care addresses the dermatological side effects experienced by over 80% of cancer patients undergoing treatment, advancing scientific research in supportive care, training healthcare professionals, and providing direct support through educational resources and partnerships with 50 NGOs worldwide, including the Union for International Cancer Control (UICC) and the Multinational Association of Supportive Care in Cancer (MASCC).
Recognising the profound impact of cancer on employees and their families, the Share & Care programme, now in its tenth year, has been expanded to provide financial assistance to employees diagnosed with cancer, psychological and emotional support services, and practical aid to ease their journey through treatment and workplace reintegration. This programme aligns with our leadership in the Working with Cancer charter, advocating for workplace inclusion, care, and long-term support.
Believing in the transformative power of beauty, L’Oréal has introduced dedicated wellness therapy programmes in hospitals and specialised care centres. These include skincare treatments to alleviate the side effects of cancer therapies, beauty services such as make-up sessions to restore confidence and enhance well-being, and therapeutic massages and wellness sessions to improve overall quality of life.
In South Africa, L’Oréal has partnered with the Look Good, Feel Better campaign for over 20 years. This initiative has been a beacon of hope for women undergoing cancer treatment, providing beauty workshops designed to help them regain confidence and a sense of normality during their journey. By offering expert guidance on skincare, make-up, and emotional well-being, the programme empowers participants to face their treatment with renewed strength.
As part of ongoing efforts to support underserved communities, L’Oréal is introducing the Healing Pouch initiative, which donates full-size oncology skincare essentials—including cleansers, emollients, sun care, and wound creams, to hospitals, NGOs, and patient associations. These products, specifically formulated for sensitive and oncology-affected skin, provide essential relief while reinforcing the belief that touch, and tenderness are powerful agents of healing.
“As we mark World Cancer Day, we stand in solidarity with cancer patients, survivors, healthcare professionals, and our own employees,” said Thandi Kunene, Corporate Affairs Lead at L’Oréal South Africa. “Through continued investment in research, support programmes, and longstanding partnerships such as Look Good, Feel Better, we remain steadfast in our mission to make a meaningful difference in the lives of those affected by cancer.”
Through these global and local initiatives, L’Oréal remains committed to advancing cancer awareness, fostering inclusion, and delivering tangible support, because care is at the heart of everything we do.
